In this seminar we look at how businesses can build online communities and what new trends are emerging. Amanda Gome, publisher of SmartCompany.com.au is chairing this seminar and will talk about SmartCompany; its growth story and changes to the business model up until now. She will also discuss viral marketing efforts to build Smart Company subscriber base and what content has expanded the community. Bruce Joy, CEO, Vastpark and Alfred Milgrom, CEO of Zazz.com.au will talk about the value of online communities as a way of building access to a consumer marketplace and new opportunities for small businesses to enter the world of Web 2.0.